PPC Advertising

What is PPC?

PPC stands for Pay Per Click.

What is PPC advertising?

PPC advertising (pay per click) is an Internet advertising model used to drive traffic to websites by placing advertisements on popular online websites. As the name PPC suggests, the advertiser only pays the owner of the site on which the advertisement is placed, when users click on the advertisement.

How does PPC work?

While there are countless sites offering pay-per-click advertising platforms, typically, the sites most popular with PPC advertisers are the big 3 search engines – Google, Yahoo and Bing, as well as social media platforms – in particular Facebook and LinkedIn. In case of the search engines, the advertisements appear as “Ads” or “Sponsored links” atop or beside the organic search results. In social media platforms, the advertisements usually appear on the side or within the user’s timeline.

Why should I use PPC as my advertising medium?

PPC is an extremely effective mode of online marketing, as the ROI for PPC advertising is very high compared to more traditional forms of advertising, for example through television, radio, magazines and newspapers. This is because in PPC advertising, you can target the right audience for your advertisements, by using the right keywords to match user searches, as well as by choosing the appropriate age, gender, marital or job status, location, and other targeting options offered by the advertising platforms.

This allows you to streamline your advertising plan effectively and attract the right audience for your business, products or services.

This focused approach to advertising gives PPC a massive advantage over the traditional mass marketing mediums, which may allow you to market to a larger audience but without focus, resulting in most of your advertising message falling on deaf ears, as the audience you reach may have no requirement of or interest in your offerings to start with.

Furthermore, PPC advertising campaigns put more control into your hands, by enabling you to activate, de-activate or modify your campaign according to your marketing goals, the results achieved and your budget.

Why should I choose PPC Adverts as my online marketing partner?

PPC Adverts provides you a one-stop solution with peace of mind when it comes to implementing your online marketing campaign.

We provide you solutions with a holistic approach to assist you in achieving your online marketing goals. Our processes are transparent, so our clients are fully aware of every stage of their online marketing campaign. We provide you periodic updates and reports so that you can measure the effectiveness of your marketing campaign.

Our detailed reports provide information such as the number of searches for individual keyword phrases, the number of impressions (number of advertisement views) and also the number of clicks (visits to the advertiser’s website).

You can also measure the user activity on your site and refine your campaign using analytics programs for getting better results from your online marketing campaign. You can also obtain information such as which pages of your site garner better results and which ones need to be refined to improve user experience.